NEW YORK–(BUSINESS WIRE)–
BackBay Communications, a strategic public relations, branding and
marketing firm focused on the financial and professional services
sectors, has been retained as public relations agency of record by the
Small Business Investor Alliance (SBIA), the premier organization of
lower middle market private equity funds and investors.
“After a competitive process, we selected BackBay because of their
unique combination of financial services and association public
relations experience and their proven success,” said Brett Palmer,
President of SBIA, the premier organization of lower middle market
private equity funds and investors. “We are confident BackBay will help
to raise the profile of the SBIA and increase awareness of the vital
role its members play in facilitating economic growth. Fund managers
need to know that through SBIA they have a voice in Washington.”
BackBay will launch a comprehensive, proactive public relations campaign
to raise awareness of the SBIA to increase new members and sponsors.
“We look forward to helping raise awareness of the important role the
SBIA plays in providing its lower middle market private equity firm and
limited partner members real advocacy power with federal regulators and
on Capitol Hill, access to exceptional networking opportunities and
continuing educational programs with an emphasis on best practices for
the industry,” said Bill Haynes, President, BackBay Communications.
“SBIA members provide significant capital to small and medium-sized
businesses nationwide, resulting in economic growth and job creation.”
The SBIA has been playing a pivotal role in promoting the growth and
vitality of the private equity industry for more than 50 years. SBIA
works on behalf of its members as a tireless advocate for appropriate
regulation and smart tax policy that promotes domestic investment and
the growth of small businesses that fuel the American economy.
In addition to SBIA, BackBay Communications’ clients include AFEX,
Corporate Resolutions, Monroe Capital, Nautic Partners, Ridgemont Equity
Partners, The Riverside Company, TA Associates and TD Bank.
About the Small Business Investor Alliance (SBIA)
The Small Business Investor Alliance (SBIA) is the premier organization
of lower middle market private equity funds and investors. SBIA members
provide vital capital to small businesses nationwide, resulting in
economic growth and job creation. SBIA has been playing a pivotal role
in promoting the growth and vitality of the private equity industry for
more than 50 years. For more information, visit www.sbia.org
or call 202-628-5055.
About BackBay Communications
BackBay Communications is an independent strategic public relations,
branding and marketing firm focused on the financial and professional
services sectors. Through its integrated marketing approach, BackBay
offers a unique combination of content and creativity. BackBay is highly
regarded for thought leadership initiatives and relationships with the
major print, broadcast and online business media. BackBay has offices in
Boston, London and New York. For more information, please visit www.BackBayCommunications.com.
